Copywriting to Convey Your Personal Brand
Elevator Pitch: summary, tips and mistakes to avoid
A course by Andreia Ribeiro , Copywriter and Creative Director
Joined May 2020
Joined May 2020
About the video: Elevator Pitch: summary, tips and mistakes to avoid
Overview
“In this class, you will remember the Elevator Pitch and discover some practical tips to make it even better. Although our final project of the course is a video, what I will summarize here are the principles of a more generic Elevator Pitch, that is, a presentation text that is only yours, which you can use in the most varied situations.”
In this video lesson Andreia Ribeiro addresses the topic: Elevator Pitch: summary, tips and mistakes to avoid, which is part of the Domestika online course: Copywriting to Convey Your Personal Brand. Develop your own slogan and elevator pitch using creative advertising techniques.
Partial transcription of the video
“Elevator Pitch Summary, Tips and Mistakes to Avoid Let's summarize what we learned about the elevator pitch, and I give you some tips to make it even better. Although the final project is a video, what I'm going to summarize is a more generic elevator pitch. That is, it is a presentation text for the most varied situations. You can have the text decorated for use at a party, wherever the CEO of your dream company is. It can simply be the introductory text of an email that you send to someone you want to work with. An elevator pitch should be the beginning of a conversation. What we want is ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting to Convey Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Content Marketing, Content Writing, Copywriting, Storytelling
Andreia Ribeiro
A course by Andreia Ribeiro
Andreia Ribeiro has more than 15 years of experience as a copywriter and has always been fascinated by the power of writing. Andreia uses words to express concepts and ideas and transforms them into powerful images that captivate her audience. She is the current vice-president of the Clube de Criativos de Portugal and has sat as a panel judge at different creative festivals around the world.
As a copywriter, she won the Young Lions competition to represent Portugal at the Cannes Awards and has collaborated with agencies like Euro RSCG, FUEL, and BBDO. Andreia currently works as the creative director at the advertising agency Uzina whose client list includes big-name companies like Mercedes-Benz, McDonald’s, Euromillones, and Super Bock.
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