Copywriting to Convey Your Personal Brand
Slogan and Elevator Pitch
A course by Andreia Ribeiro , Copywriter and Creative Director
Joined May 2020
Joined May 2020
About the video: Slogan and Elevator Pitch
Overview
“In this class, we will finally get to our personal slogan and our Elevator Pitch. First, I will explain what each one consists of and then I will serve as creative director of myself, that is, I will decide what are the best ideas I had and close a path.”
In this video lesson Andreia Ribeiro addresses the topic: Slogan and Elevator Pitch, which is part of the Domestika online course: Copywriting to Convey Your Personal Brand. Develop your own slogan and elevator pitch using creative advertising techniques.
Partial transcription of the video
“Slogan and Elevator Pitch In this class, we’ll finally get to the personal slogan and an idea for the elevator pitch. First, I will explain to you what each one of them is. Then, I will serve as creative director of myself and choose the best ideas to close the path. I'll start with the slogan, which is the essence of a brand. A slogan is a kind of pill that sums up the essence of a brand. It is a phrase that adds up and reflects what you have unique to offer. It must be a phrase that distinguishes you from the competition and give your audience some sense of what you’re doing and who you a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting to Convey Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Content Marketing, Content Writing, Copywriting, Storytelling
Andreia Ribeiro
A course by Andreia Ribeiro
Andreia Ribeiro has more than 15 years of experience as a copywriter and has always been fascinated by the power of writing. Andreia uses words to express concepts and ideas and transforms them into powerful images that captivate her audience. She is the current vice-president of the Clube de Criativos de Portugal and has sat as a panel judge at different creative festivals around the world.
As a copywriter, she won the Young Lions competition to represent Portugal at the Cannes Awards and has collaborated with agencies like Euro RSCG, FUEL, and BBDO. Andreia currently works as the creative director at the advertising agency Uzina whose client list includes big-name companies like Mercedes-Benz, McDonald’s, Euromillones, and Super Bock.
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- 13 lessons (1h 29m)
- 17 additional resources (8 files)
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- Audio: Portuguese
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- Level: Beginner
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