Copywriting to Convey Your Personal Brand
Presentation
A course by Andreia Ribeiro , Copywriter and Creative Director
Joined May 2020
Joined May 2020
About the video: Presentation
Overview
“In this class, I'm going to introduce myself and talk a little bit about myself so that you understand my path and how I got to your screen today. Writing emerged naturally as a way of escaping and expressing what was going on in my soul. When I write for the brands I work for, I cannot print my personal stamp on them; I have to speak with their voices, with their tone, with their personality. The consumer is my reader: capturing your attention and respecting your intelligence is my main job. ”
In this video lesson Andreia Ribeiro addresses the topic: Presentation, which is part of the Domestika online course: Copywriting to Convey Your Personal Brand. Develop your own slogan and elevator pitch using creative advertising techniques.
Partial transcription of the video
“Presentation Hello. My name is Andreia Ribeiro. Welcome to my Domestika course. In this class, I'm going to talk a little bit about myself and explain to you how I got to your screen today. I was born in Sao Paulo. My parents were Portuguese emigrants. When I was eight, they decided to return to their homeland, the wood. I went from one of the biggest cities in the world for one of the smallest, Funchal. If in Brazil I had access to the most exciting advertising breaks in the world, in Madeira, there was only one TV channel that closed after the news. If in Brazil I learned that advertising...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting to Convey Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Content Marketing, Content Writing, Copywriting, Storytelling
Andreia Ribeiro
A course by Andreia Ribeiro
Andreia Ribeiro has more than 15 years of experience as a copywriter and has always been fascinated by the power of writing. Andreia uses words to express concepts and ideas and transforms them into powerful images that captivate her audience. She is the current vice-president of the Clube de Criativos de Portugal and has sat as a panel judge at different creative festivals around the world.
As a copywriter, she won the Young Lions competition to represent Portugal at the Cannes Awards and has collaborated with agencies like Euro RSCG, FUEL, and BBDO. Andreia currently works as the creative director at the advertising agency Uzina whose client list includes big-name companies like Mercedes-Benz, McDonald’s, Euromillones, and Super Bock.
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- 13 lessons (1h 29m)
- 17 additional resources (8 files)
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- Audio: Portuguese
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- Level: Beginner
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