Copywriting to Convey Your Personal Brand
What will we do in the course?
A course by Andreia Ribeiro , Copywriter and Creative Director
Joined May 2020
Joined May 2020
About the video: What will we do in the course?
Overview
“In my day-to-day work for brands, I use several resources to communicate their greatest advantages and sell their products and services. What we are going to do in this course is to take these techniques and apply them to a person instead of a brand. You will learn to use copywriting and creativity to be able to promote yourself better. I will teach my techniques to come up with the best advertising concepts so that we can apply them to your personal brand. ”
In this video lesson Andreia Ribeiro addresses the topic: What will we do in the course?, which is part of the Domestika online course: Copywriting to Convey Your Personal Brand. Develop your own slogan and elevator pitch using creative advertising techniques.
Partial transcription of the video
“What will we do in the course? Now I’m going to tell you what we’re going to do in this course. In my day-to-day work for brands, I use various techniques to sell your products or services. In this course, we’ll take these techniques and apply them to a person, rather than a brand. Before we move on, let's talk about the term "personal brand". I don't like her very much. It sounds like something fake, rehearsed, almost like a facade. But the personal brand is none of this. We all have one, whether we like it or not. It's the way they see us. And we all use our personal brand at some point i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting to Convey Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Content Marketing, Content Writing, Copywriting, Storytelling
Andreia Ribeiro
A course by Andreia Ribeiro
Andreia Ribeiro has more than 15 years of experience as a copywriter and has always been fascinated by the power of writing. Andreia uses words to express concepts and ideas and transforms them into powerful images that captivate her audience. She is the current vice-president of the Clube de Criativos de Portugal and has sat as a panel judge at different creative festivals around the world.
As a copywriter, she won the Young Lions competition to represent Portugal at the Cannes Awards and has collaborated with agencies like Euro RSCG, FUEL, and BBDO. Andreia currently works as the creative director at the advertising agency Uzina whose client list includes big-name companies like Mercedes-Benz, McDonald’s, Euromillones, and Super Bock.
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- 13 lessons (1h 29m)
- 17 additional resources (8 files)
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- Audio: Portuguese
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- Level: Beginner
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