Copywriting to Convey Your Personal Brand

A course by Andreia Ribeiro
Copywriter and Creative Director. Lisbon, Portugal.
Joined May 2020
, Copywriter and Creative Director

Develop your own slogan and elevator pitch using creative advertising techniques

  • Portuguese with subtitles in English
  • 99% positive reviews (74)
  • 1380 students

Develop your own slogan and elevator pitch using creative advertising techniques

Portuguese with subtitles in English
  • 99% positive reviews (74)
  • 1380 students
  • 13 lessons (1h 29m)
  • 17 additional resources (8 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Portuguese
  • Portuguese, Spanish, English, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

If you had to define yourself in 30 seconds to land a job or present a personal project, what would you say? The right words can make all the difference, and there's no one better to help you find them than copywriter and creative director Andreia Ribeiro who has worked with companies like Mercedes-Benz and McDonald's.

In this course, Andreia teaches you copywriting techniques to help you create your own slogan and present your personal brand. Learn step by step how to creatively boost your brand to captivate your target audience.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The creative process
  • U3
    U3. Solve the briefing
  • U4
    U4. Your personal brand
  • FP
    FP Final project
View details

Start the course by getting to know Andreia Ribeiro who tells you about her professional career as an advertising copywriter. She also shares some of her main influences and gives you an overview of the course.

First, dive into the theory behind creative copywriting and learn the difference between an insight, a creative concept, and an idea. Explore the concept and characteristics of an advertising brief and use creative exercises to unlock new ideas.

Next, put the theory into practice and build your personal brand. Start by writing a creative brief based on your experience and goals. With help from Andreia, lay out the defining characteristics of your personal brand and learn how to use them to convey your message and create a compelling slogan and elevator pitch. Then, put them down in writing and record them.

Finally, Andreia gives you some useful tips on how to strengthen your slogan and elevator pitch so your brand makes a bigger impact on social media. By the end of this course, you'll know how to craft a clear and concise message to present you and your brand to the world.

What is this course's project?

Create a slogan and a minute-long video of your elevator pitch to sell your personal brand.

Projects by course students

Who is this online course for?

This course is for anyone who wants to learn how to better present themselves in both their personal and professional lives. It is also great for anyone who is timid, shy, or has trouble expressing themselves and wants to show the world what they're made of.

Requirements and materials

No prior knowledge is needed to take this course.

The only materials needed are a notebook or computer to take notes and a video camera or a smartphone.


1380 Students
74 Reviews
99% Positive ratings

Andreia Ribeiro

A course by Andreia Ribeiro

Teacher Plus
Copywriter and Creative Director

Andreia Ribeiro has more than 15 years of experience as a copywriter and has always been fascinated by the power of writing. Andreia uses words to express concepts and ideas and transforms them into powerful images that captivate her audience. She is the current vice-president of the Clube de Criativos de Portugal and has sat as a panel judge at different creative festivals around the world.

As a copywriter, she won the Young Lions competition to represent Portugal at the Cannes Awards and has collaborated with agencies like Euro RSCG, FUEL, and BBDO. Andreia currently works as the creative director at the advertising agency Uzina whose client list includes big-name companies like Mercedes-Benz, McDonald’s, Euromillones, and Super Bock.


  • U1


    • Presentation
    • Influences
    • What will we do in the course?
  • U2

    The creative process

    • Basics of creativity
    • The creative briefing
    • The creative process: exercises to unlock creative thinking
  • U3

    Solve the briefing

    • Apply the briefing to yourself
    • Breaking stone
    • Slogan and Elevator Pitch
    • The Script and the Pitch Recording
  • U4

    Your personal brand

    • Slogan: summary and tips
    • Elevator Pitch: summary, tips and mistakes to avoid
    • Social networks
  • FP

    Final project

    • Copywriting to Convey Your Personal Brand

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Copywriting to Convey Your Personal Brand. Marketing, Business, and Writing course by Andreia Ribeiro

Copywriting to Convey Your Personal Brand

A course by Andreia Ribeiro
Copywriter and Creative Director. Lisbon, Portugal.
Joined May 2020
  • 99% positive reviews (74)
  • 1380 students