Copywriting to Convey Your Personal Brand
Breaking stone
A course by Andreia Ribeiro , Copywriter and Creative Director
Joined May 2020
Joined May 2020
About the video: Breaking stone
Overview
“The time has come to start creating. In this class, I will use the Post-it adhesive paper method to come up with a number of different reasons. If all goes well, they will serve as a basis for developing the elements of my personal brand.”
In this video lesson Andreia Ribeiro addresses the topic: Breaking stone, which is part of the Domestika online course: Copywriting to Convey Your Personal Brand. Develop your own slogan and elevator pitch using creative advertising techniques.
Partial transcription of the video
“Breaking stone The time has come to start creating. In this class, I will use the Post-Its method to come up with various creative paths. If all goes well, they will serve as a basis to develop the elements of my personal brand. Now that we have developed the briefing and we know the problem backwards, we already know who we're talking to, the time has come for ideas. James Webb Young, in the book "A Technique for Producing Ideas", describes this phase of the process as mental chewing. Assuming you've spent a lot of time to collect information about the problem, the context, about the produ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting to Convey Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Content Marketing, Content Writing, Copywriting, Storytelling
Andreia Ribeiro
A course by Andreia Ribeiro
Andreia Ribeiro has more than 15 years of experience as a copywriter and has always been fascinated by the power of writing. Andreia uses words to express concepts and ideas and transforms them into powerful images that captivate her audience. She is the current vice-president of the Clube de Criativos de Portugal and has sat as a panel judge at different creative festivals around the world.
As a copywriter, she won the Young Lions competition to represent Portugal at the Cannes Awards and has collaborated with agencies like Euro RSCG, FUEL, and BBDO. Andreia currently works as the creative director at the advertising agency Uzina whose client list includes big-name companies like Mercedes-Benz, McDonald’s, Euromillones, and Super Bock.
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- 13 lessons (1h 29m)
- 17 additional resources (8 files)
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- Audio: Portuguese
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- Level: Beginner
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