Personal Branding Strategy for Social Media
Community Management
A course by Dot Lung , Social Media Expert
About the video: Community Management
Overview
“Retention is far more important than vanity metrics! How will you keep them coming back for more? Actually, genuinely be interested in your followers and engagers. Try to learn something about them and build relationships with them. You never know where a conversation may lead.
In this video lesson Dot Lung addresses the topic: Community Management, which is part of the Domestika online course: Personal Branding Strategy for Social Media. Create a goal-driven strategy for social media to get liked, followed, and shared by your ideal clients.
Partial transcription of the video
“In this lesson, we'll go over the basics of good community management. Community management is all about making people feel at home. You want to make people feel welcome and included in the community. So that means welcoming them and including them in the conversation. Good community management is all about acknowledging and rewarding contributing members. Remember, conversations are the first step to establishing trust. So always find ways to respond to comments, reply, give feedback, ask questions, and participate in the community, participate in groups that are relevant to you. Fostering...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Branding Strategy for Social Media
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Dot Lung
A course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
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- 17 lessons (1h 43m)
- 12 additional resources (5 files)
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- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
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