Personal Branding Strategy for Social Media
Strategies to Convert
A course by Dot Lung , Social Media Expert
About the video: Strategies to Convert
Overview
“Other ways to convert your followers? Try collaborations with brands in the same niche, reach out to influencers in your niche, and layer on the paid advertising to retarget everyone that’s ever engaged! ”
In this video lesson Dot Lung addresses the topic: Strategies to Convert, which is part of the Domestika online course: Personal Branding Strategy for Social Media. Create a goal-driven strategy for social media to get liked, followed, and shared by your ideal clients.
Partial transcription of the video
“Strategies to Convert In this lesson we'll learn other strategies to convert followers into clients. The first type of collaboration is a cross promo. Here you partner with another brand to cross pollinate audiences and promote each other's products. Cross promo is all about you scratching my back and I'll scratch yours. Another type of collaboration is the one with the dreaded influencer. Like any other business, partnerships between brands and influencers should be extremely thoughtful and careful. When you're thinking of collaborating with influencers to promote your products and service...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Branding Strategy for Social Media
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Dot Lung
A course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
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