Personal Branding Strategy for Social Media
Brand and Content Pillars
A course by Dot Lung , Social Media Expert
About the video: Brand and Content Pillars
Overview
“What am I going to be talking about on Social Media? What do I want to be known for? How do I position myself as an authority? How do I position my business against my competitors? WITH CONTENT! ”
In this video lesson Dot Lung addresses the topic: Brand and Content Pillars, which is part of the Domestika online course: Personal Branding Strategy for Social Media. Create a goal-driven strategy for social media to get liked, followed, and shared by your ideal clients.
Partial transcription of the video
“Brand Pillars & Content Pillars Now that you know your goal and your purpose, we can start building our content strategy around your ideal client avatar. We'll learn how to create your brand and content pillars that will be the guiding structure of your content strategy. So, what are your brand pillars? Your brand pillars should explain the legacy that you want to leave and it should explain what you want people to remember you by. Your brand pillars are a combination of your vision, your mission, your values, basically the holy trinity of what your business is all about. Your brand pil...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Branding Strategy for Social Media
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Dot Lung
A course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
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- 17 lessons (1h 43m)
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- Audio: English
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- Level: Beginner
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