Personal Branding Strategy for Social Media
Identify Your Ideal Client / Target Audience
A course by Dot Lung , Social Media Expert
About the video: Identify Your Ideal Client / Target Audience
Overview
“You spend more time and money on your social media marketing efforts, but your business can’t seem to move much. And in many cases, your price is lower than your competitors’. The worst part? People rave about their services, and they’re growing at a faster pace than your business with a much higher ROI than yours. What’s the difference? Here’s the key: They are more relevant to their customers, and targeting a small group of people whom they know very well. THEY KNOW THEIR IDEAL CLIENT AVATAR (ICA)! ”
In this video lesson Dot Lung addresses the topic: Identify Your Ideal Client / Target Audience, which is part of the Domestika online course: Personal Branding Strategy for Social Media. Create a goal-driven strategy for social media to get liked, followed, and shared by your ideal clients.
Partial transcription of the video
“Identify Your Ideal Client / Target Audience Research Phase & Competitive Review & Stealing In this lesson we're going to define your ideal client avatar and research your competitors. Do you know who your dream client is? Well, this lesson is an introduction to how you can figure out who your ideal client avatar is, which is your ICA. So, this is an introduction to the tasks that I'm going to have you do, which is answering 25 questions that you must know about your ideal client avatar. If you don't know who you're actually trying to attract and what community you're actually going...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Branding Strategy for Social Media
-
Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Dot Lung
A course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
- 99% positive reviews (570)
- 19,816 students
- 17 lessons (1h 43m)
- 12 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
