Personal Branding Strategy for Social Media
Course final project
A course by Dot Lung , Social Media Expert
About the final project for: Personal Branding Strategy for Social Media
Personal Branding Strategy for Social Media
“DRAGONS! TIME TO DO THE WORK!!! I’ve created a notion template for you to start building your strategy and calendar. Please duplicate it and get to work! Everything you will need to create your plan is in the notion document, which you can find linked in the fourth unit. However, before moving on, I strongly recommend that you complete all the tasks I have designed throughout the course, as they are the training ground that will get you ready to work on the final project. Once you have all that out of the way, you can work on the project. First, create your brand pillars and content pillars and decide how many times a week you can create content and post. Use the dragon’s post strategy to create content daily, which you can also find in the fourth unit. Before you can have a striking personal brand, you must have a strong personal reputation. To build a reputation or to build a personal brand, you must first become a person of character. Character is built through your failures, struggles, and the ups and downs of your journey. Becoming a person of character is a decision that you must wake up and make every single day to say:
- I'm going to live my life based on a certain set of values.
- I'm going to live my life based upon a certain set of beliefs.
- There are some things that I am not willing to compromise.
- There are just some things that I will not do, and there are some things that I will always do.
- Some things that I will always believe in.
Partial transcription of the video
“Final Project We have finished the course, and now you are ready to work on building your personal brand strategy. Let's go over the steps I recommend you to follow to make this happen. In order to attempt any social media endeavor, whether you promote your business or your personal brand, you must know the rules of the game. It is a total mindset to share your life on social media. It takes a lot of time to be able to feel comfortable with that. You have to think about who you want to be and what you want your brand identity to portray. It's important to answer a lot of questions about you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Branding Strategy for Social Media
-
Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Dot Lung
A course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
- 99% positive reviews (570)
- 19,820 students
- 17 lessons (1h 43m)
- 12 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
