Personal Branding Strategy for Social Media
Choosing the Channels That Matter
A course by Dot Lung , Social Media Expert
About the video: Choosing the Channels That Matter
Overview
“Don’t put your eggs all in one basket, they say. Which one is the platform for your community and where should you invest? When I first started, I decided to go with Instagram, why? Because I liked the creative community on Instagram better than YouTube's. ”
In this video lesson Dot Lung addresses the topic: Choosing the Channels That Matter, which is part of the Domestika online course: Personal Branding Strategy for Social Media. Create a goal-driven strategy for social media to get liked, followed, and shared by your ideal clients.
Partial transcription of the video
“Choosing the Channels That Matter In this lesson we'll learn about all the different social media channels and which ones will matter for your personal brand. So, if you look at the most popular websites on the internet today, they are mostly social media platforms. So, what I wanna help you today is choosing the actual platforms that matter for your personal brand. Let's start out by learning what the top eight social media platforms are. When you're choosing the platforms that you want to be investing in, there are community-based platforms and search-based platforms. So, search-based pla...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Branding Strategy for Social Media
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Dot Lung
A course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
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