Personal Branding Strategy for Social Media
Storytelling Content
A course by Dot Lung , Social Media Expert
About the video: Storytelling Content
Overview
“Your voice matters. Your story matters. What you have to say and share matters too. This is known as the “Consideration phase,” the middle of the funnel where you need to nurture your new followers. This is the phase where the followers you attracted will decide if they want to buy from you. How do you make sure the right people buy from you? Sharing the right stories that attract them in the first place. What ultimately attracts our ideal clients is how well we can tell our story and our confidence level. ”
In this video lesson Dot Lung addresses the topic: Storytelling Content, which is part of the Domestika online course: Personal Branding Strategy for Social Media. Create a goal-driven strategy for social media to get liked, followed, and shared by your ideal clients.
Partial transcription of the video
“Storytelling Content In this lesson we'll learn about storytelling content and the consideration phase of the funnel. Now that we've attracted our ICAs into our sales funnel, we are moving them down into the consideration phase where we're learning more about them and they're learning more about us. This is where they'll decide whether they'll buy from you or not. In order to win their hearts and minds, we can use a format of content called storytelling. Storytelling is all about the R in the dragon, the relatability factor. When you're relatable, your clients and your audience is going to ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Branding Strategy for Social Media
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Dot Lung
A course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
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- 17 lessons (1h 43m)
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- Audio: English
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- Level: Beginner
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