Personal Branding Strategy for Social Media
Educational Content: Position Yourself as an Authority
A course by Dot Lung , Social Media Expert
About the video: Educational Content: Position Yourself as an Authority
Overview
“Create content that addresses what your ideal clients wanna learn! Hand them a valuable solution to their problems! This strategy demands a lot of work, but it’s 100% worth it. It rewards you with kickass content you can reuse for years to come. Besides, eager prospects who see you as THE authority to hire. Win-win! ”
In this video lesson Dot Lung addresses the topic: Educational Content: Position Yourself as an Authority, which is part of the Domestika online course: Personal Branding Strategy for Social Media. Create a goal-driven strategy for social media to get liked, followed, and shared by your ideal clients.
Partial transcription of the video
“Educational Content Position Yourself as an Authority In this lesson we'll learn how to create educational content that engages your ideal clients. The goal of your social media strategy should be to out-teach and out-give your competition with no strings attached. There's nothing more generous than sharing knowledge with your clients and the best part is you can create new types of educational content when there's new pain points that arrive. The whole point of social media is that nobody cares about you, they care about themselves. So get that into your brain whenever you're creating cont...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Branding Strategy for Social Media
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Dot Lung
A course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
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