Personal Branding Strategy for Social Media
The Rules of the Game: Mindset, the Dragon’s Formula and the Funnel
A course by Dot Lung , Social Media Expert
About the video: The Rules of the Game: Mindset, the Dragon’s Formula and the Funnel
Overview
“This lesson is about the art and science behind social media marketing. ”
In this video lesson Dot Lung addresses the topic: The Rules of the Game: Mindset, the Dragon’s Formula and the Funnel, which is part of the Domestika online course: Personal Branding Strategy for Social Media. Create a goal-driven strategy for social media to get liked, followed, and shared by your ideal clients.
Partial transcription of the video
“The Rules of the Game Mindset, the Dragon's Formula and the Funnel In this lesson we'll learn the psychology behind what makes a captivating brand presence and the foundations of the Dragon's Formula. So, we're here to build a profitable personal brand and that starts by knowing the rules of the game. If you wanna play this game right, you got to think like an entrepreneur, not like an influencer. So, influencers, they are actually trying to create a wide audience, while entrepreneurs try to create a deep audience. Your goal as a personal brand should always be creating that deep connection...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Branding Strategy for Social Media
-
Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Dot Lung
A course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
- 99% positive reviews (570)
- 19,816 students
- 17 lessons (1h 43m)
- 12 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
