Personal Branding Strategy for Social Media
Identify Your Purpose
A course by Dot Lung , Social Media Expert
About the video: Identify Your Purpose
Overview
“Do you have a VISION? What’s your BIG HAIRY AUDACIOUS GOAL? What’s a BHAG? BHAG refers to a "Big Hairy Audacious Goal", a term coined by business consultant Jim Collins and organizational theorist Jerry Porras in their 1994 book Success Built to Last: Creating A Life That Matters. ”
In this video lesson Dot Lung addresses the topic: Identify Your Purpose, which is part of the Domestika online course: Personal Branding Strategy for Social Media. Create a goal-driven strategy for social media to get liked, followed, and shared by your ideal clients.
Partial transcription of the video
“Identify Your Purpose In this lesson we'll learn all about your big, hairy, audacious goal and what your purpose is here on social media. What is your BHAG or a.k.a your big, hairy, audacious goal. It's really important when you are starting to build your social media strategy, you need to figure out what your mission is, what is your purpose. Because, without a purpose, without a mission, it's going to be a lot more difficult to achieve your goals. Your mission is the overall impact you're trying to make on your community and in the world. I want you to think about why do you actually want...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Branding Strategy for Social Media
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media
Dot Lung
A course by Dot Lung
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.
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