Branding and Packaging for Craft Beer
Define the Mother Concept
A course by drmorbito , Graphic Designer
Joined July 2009
About the video: Define the Mother Concept
Overview
“Define the mother concept and the names proposals that will guide all the information that will be collected for the creation of the craft beer branding.”
In this video lesson drmorbito addresses the topic: Define the Mother Concept, which is part of the Domestika online course: Branding and Packaging for Craft Beer. Conceptualize, visualize, and design the visual identity for an artisanal beer brand.
Partial transcription of the video
“Well, once we have chosen the beer we are going to work with. In this case, I chose the dark beer. Let's start conceptualizing and see... What we can take from the experience of living with this beer. I chose a Porter. Let's start. To work with her. It is always important to work, very close to the object of what we are going to start designing. To start living together, much closer to him. We start making the list, of the topics with which we can work. Of these topics, which ones do I like the most? Which ones can I suggest? or what I know more about these elements. These are the elements ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Packaging for Craft Beer
-
Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
drmorbito
A course by drmorbito
Eric Morales, better known as Dr. Morbito, is the founder and director of SIDERALMX, the first studio in Mexico dedicated especially to organic, sustainable, and socially conscious projects. Since the beginning of his career, he has worked for important advertising agencies in Mexico, where he has designed campaigns for Coca-Cola, Danone, Lincoln, LG, Delicados, Faros, Canana (the last graphic campaign of the JCChávez documentary), Axtel, and Tetra Pak.
He was part of the FAKIR collective, an interdisciplinary group of graphics and experimental art actions that coordinates creative and business development workshops. Since 1999, he has participated individually and in groups in numerous shows, exhibitions, and festivals in Mexico, Barcelona, and New York, among others.
His work has been published in various newspapers, books, and magazines, such as Complot, a! Diseño, O Origina, Día Siete, Diario Universal, DF Magazine, Play Load (Germany), Laus 05 and GG (Barcelona), Tres Logos and Cuatro Logos (Germany), and Graphics Alive @.
His devotion to Santería and popular art since he was little has influenced him to such an extent that his current personal projects revolve around religious syncretism and cultural diversity in everyday life, moving through photography, objects, and mainly design with toys.
- 94% positive reviews (129)
- 3,268 students
- 14 lessons (2h 21m)
- 16 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
