Branding and Packaging for Craft Beer
Application of the image
A course by drmorbito , Graphic Designer
Joined July 2009
About the video: Application of the image
Overview
“We continue with the graphic process, in this lesson we will see how to solve the design of a corcholata, what types of packaging are there and what is the best for your craft beer.”
In this video lesson drmorbito addresses the topic: Application of the image, which is part of the Domestika online course: Branding and Packaging for Craft Beer. Conceptualize, visualize, and design the visual identity for an artisanal beer brand.
Partial transcription of the video
“In this lesson we are going to do a part that is very fun and is see our almost final product, what we are going to do is with our design we are going to have a vinyl cutout made position it in a bottle to find the errors and correct it to obtain a final file that we can send to print. Here we already have our quilt can remember that the quilt Well obviously it can't have that much information. If you notice, we do not lose the detail of the central part where all our information we keep the name and the items. Remember that it is worth playing with the elements in proportion and in size de...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Packaging for Craft Beer
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
drmorbito
A course by drmorbito
Eric Morales, better known as Dr. Morbito, is the founder and director of SIDERALMX, the first studio in Mexico dedicated especially to organic, sustainable, and socially conscious projects. Since the beginning of his career, he has worked for important advertising agencies in Mexico, where he has designed campaigns for Coca-Cola, Danone, Lincoln, LG, Delicados, Faros, Canana (the last graphic campaign of the JCChávez documentary), Axtel, and Tetra Pak.
He was part of the FAKIR collective, an interdisciplinary group of graphics and experimental art actions that coordinates creative and business development workshops. Since 1999, he has participated individually and in groups in numerous shows, exhibitions, and festivals in Mexico, Barcelona, and New York, among others.
His work has been published in various newspapers, books, and magazines, such as Complot, a! Diseño, O Origina, Día Siete, Diario Universal, DF Magazine, Play Load (Germany), Laus 05 and GG (Barcelona), Tres Logos and Cuatro Logos (Germany), and Graphics Alive @.
His devotion to Santería and popular art since he was little has influenced him to such an extent that his current personal projects revolve around religious syncretism and cultural diversity in everyday life, moving through photography, objects, and mainly design with toys.
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Adobe Illustrator
Adobe Photoshop
