Branding and Packaging for Craft Beer

A course by drmorbito , Graphic Designer

Graphic Designer. Guadalajara, Mexico.
Joined July 2009

Conceptualize, visualize, and design the visual identity for an artisanal beer brand

  • 94% positive reviews (125)
  • 3067 students
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch

Conceptualize, visualize, and design the visual identity for an artisanal beer brand

A course by drmorbito

In this course, Eric Morales, better known as Dr. Morbito—founder of Sideral Studio—teaches you how to create the visual identity for a craft beer, from a mother concept.

Start with a market analysis to allow you to define a unique and distinctive product idea. Learn to select the appropriate graphic elements for your beer label and adjust them to the specific container. Then make professional mockups to include in a sales pitch to a client.

Read more ↓

What will you learn in this online course?

14 lessons & 16 downloads

To taste beers
8 minutes, 8 seconds
Define the Mother Concept
5 minutes, 50 seconds
Live the Concept
5 minutes, 59 seconds
Formation of graphic elements I
18 minutes, 28 seconds
Formation of graphic elements II
20 minutes, 35 seconds
  • 94% positive reviews (125)
  • 3067 students
  • 14 lessons (2h 21m)
  • 16 additional resources (10 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Develop the visual identity for a craft beer brand from a universal concept that identifies it and makes it stand out from the competition.

Projects by course students

Who is this online course for?

Graphic designers, illustrators, students, and anyone who wants to learn how to sell their own projects with their own style.

Requirements and materials

Basic knowledge of Photoshop and Illustrator or any vector design program, a computer, and a cold beverage are required for this course.


Reviews

3067 Students
125 Reviews
94% Positive ratings
  • More reviews

drmorbito

A course by drmorbito

Teacher Plus
Graphic Designer

Eric Morales, better known as Dr. Morbito, is the founder and director of SIDERALMX, the first studio in Mexico dedicated especially to organic, sustainable, and socially conscious projects. Since the beginning of his career, he has worked for important advertising agencies in Mexico, where he has designed campaigns for Coca-Cola, Danone, Lincoln, LG, Delicados, Faros, Canana (the last graphic campaign of the JCChávez documentary), Axtel, and Tetra Pak.

He was part of the FAKIR collective, an interdisciplinary group of graphics and experimental art actions that coordinates creative and business development workshops. Since 1999, he has participated individually and in groups in numerous shows, exhibitions, and festivals in Mexico, Barcelona, and New York, among others.

His work has been published in various newspapers, books, and magazines, such as Complot, a! Diseño, O Origina, Día Siete, Diario Universal, DF Magazine, Play Load (Germany), Laus 05 and GG (Barcelona), Tres Logos and Cuatro Logos (Germany), and Graphics Alive @.

His devotion to Santería and popular art since he was little has influenced him to such an extent that his current personal projects revolve around religious syncretism and cultural diversity in everyday life, moving through photography, objects, and mainly design with toys.


Content

  • U1

    Introduction

    • Dr. Morbito, Tixinda and Sideral
    • Influences and Mexico as inspiration
  • U2

    Conceptualization

    • To taste beers
    • Define the Mother Concept
    • Live the Concept
  • U3

    Design

    • Selection of typography and design of elements
    • Formation of graphic elements I
    • Formation of graphic elements II
    • Formation of graphic elements III
    • Application of the image
    • Beer packaging and work in Mockup
    • Beer packaging and work in Mockup II
  • U4

    Sales Presentation

    • Shooting
    • Presentation Template
  • FP

    Final project

    • Branding and Packaging for Craft Beer

What to expect from a Domestika course

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    Learn valuable methods and techniques explained by top experts in the creative sector.

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FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

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The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

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Branding and Packaging for Craft Beer. Design, Marketing, and Business course by drmorbito

Branding and Packaging for Craft Beer

A course by drmorbito
Graphic Designer. Guadalajara, Mexico.
Joined July 2009
  • 94% positive reviews (125)
  • 3067 students