Branding and Packaging for Craft Beer
Course final project
A course by drmorbito , Graphic Designer
Joined July 2009
About the final project for: Branding and Packaging for Craft Beer
Branding and Packaging for Craft Beer
“We have reached the end of our course, I will make a brief review of what we saw, the scope you can achieve. I share my final project: Wirra.”
Partial transcription of the video
“What we saw in this workshop was finding the elements and living them. Live with them, study them, develop them, Make countless events around that concept. Subsequently, what we did was conceptualize from names, things, elements that are really known to us or with which we can identify. After we did that and we immerse ourselves in each of those projects, We started downloading icons that could be representative for us and from there, find a name that could be strong to be able to start working with the project we wanted to do. Now with the name defined, the personality and everything we ha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Packaging for Craft Beer
-
Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
drmorbito
A course by drmorbito
Eric Morales, better known as Dr. Morbito, is the founder and director of SIDERALMX, the first studio in Mexico dedicated especially to organic, sustainable, and socially conscious projects. Since the beginning of his career, he has worked for important advertising agencies in Mexico, where he has designed campaigns for Coca-Cola, Danone, Lincoln, LG, Delicados, Faros, Canana (the last graphic campaign of the JCChávez documentary), Axtel, and Tetra Pak.
He was part of the FAKIR collective, an interdisciplinary group of graphics and experimental art actions that coordinates creative and business development workshops. Since 1999, he has participated individually and in groups in numerous shows, exhibitions, and festivals in Mexico, Barcelona, and New York, among others.
His work has been published in various newspapers, books, and magazines, such as Complot, a! Diseño, O Origina, Día Siete, Diario Universal, DF Magazine, Play Load (Germany), Laus 05 and GG (Barcelona), Tres Logos and Cuatro Logos (Germany), and Graphics Alive @.
His devotion to Santería and popular art since he was little has influenced him to such an extent that his current personal projects revolve around religious syncretism and cultural diversity in everyday life, moving through photography, objects, and mainly design with toys.
- 95% positive reviews (128)
- 3,260 students
- 14 lessons (2h 21m)
- 16 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
