Branding and Packaging for Craft Beer
Beer packaging and work in Mockup
A course by drmorbito , Graphic Designer
Joined July 2009
About the video: Beer packaging and work in Mockup
Overview
“In this lesson we will see the benefits of applying the graphic elements of the beer branding to the mockup of a beer container, so we will make the necessary adjustments, we will try different versions and we will give a preview about the final impression. I will also share observations about the bottle tests, know justify the type of printing that works best for you. Important decisions at the time of printing. ”
In this video lesson drmorbito addresses the topic: Beer packaging and work in Mockup, which is part of the Domestika online course: Branding and Packaging for Craft Beer. Conceptualize, visualize, and design the visual identity for an artisanal beer brand.
Partial transcription of the video
“[Music] In this lesson what we are going to see is the type of material with which we are going to work our box and decide if we want to make a box of 4 or a box of that 6? I brought some examples of two different boxes not only in size but in the thick of the paper or in this case cardboard. This is a thin medium weight cable and this is obviously It is a little harder cardboard. If you realize one is weaker and another is much more solid so we are not going to use this one and we leave with this package of 6 that is the best. What I recommend because from my experience It is very complica...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Packaging for Craft Beer
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
drmorbito
A course by drmorbito
Eric Morales, better known as Dr. Morbito, is the founder and director of SIDERALMX, the first studio in Mexico dedicated especially to organic, sustainable, and socially conscious projects. Since the beginning of his career, he has worked for important advertising agencies in Mexico, where he has designed campaigns for Coca-Cola, Danone, Lincoln, LG, Delicados, Faros, Canana (the last graphic campaign of the JCChávez documentary), Axtel, and Tetra Pak.
He was part of the FAKIR collective, an interdisciplinary group of graphics and experimental art actions that coordinates creative and business development workshops. Since 1999, he has participated individually and in groups in numerous shows, exhibitions, and festivals in Mexico, Barcelona, and New York, among others.
His work has been published in various newspapers, books, and magazines, such as Complot, a! Diseño, O Origina, Día Siete, Diario Universal, DF Magazine, Play Load (Germany), Laus 05 and GG (Barcelona), Tres Logos and Cuatro Logos (Germany), and Graphics Alive @.
His devotion to Santería and popular art since he was little has influenced him to such an extent that his current personal projects revolve around religious syncretism and cultural diversity in everyday life, moving through photography, objects, and mainly design with toys.
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- 3,261 students
- 14 lessons (2h 21m)
- 16 additional resources (10 files)
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- Audio: Spanish
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
