Branding and Packaging for Craft Beer
Selection of typography and design of elements
A course by drmorbito , Graphic Designer
Joined July 2009
About the video: Selection of typography and design of elements
Overview
“In this lesson I will share my graphic process to solve with elements and typographies, the branding of our craft beer.”
In this video lesson drmorbito addresses the topic: Selection of typography and design of elements, which is part of the Domestika online course: Branding and Packaging for Craft Beer. Conceptualize, visualize, and design the visual identity for an artisanal beer brand.
Partial transcription of the video
“Hello, in this lesson we are going to work with typography. Let's find out which one will be the most suitable... for our design. And besides working with the icons, or the elements that we already had outlined before. I always get used to work with music. Because it makes me focus, and connect with the design I am going to work with. Right now, I'm going to look for some music from my references. From what I investigated. To be able to work with this. And connect more with design. The first thing I'm going to do is, search for the disk. The song I found in my search for references. And in ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Packaging for Craft Beer
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
drmorbito
A course by drmorbito
Eric Morales, better known as Dr. Morbito, is the founder and director of SIDERALMX, the first studio in Mexico dedicated especially to organic, sustainable, and socially conscious projects. Since the beginning of his career, he has worked for important advertising agencies in Mexico, where he has designed campaigns for Coca-Cola, Danone, Lincoln, LG, Delicados, Faros, Canana (the last graphic campaign of the JCChávez documentary), Axtel, and Tetra Pak.
He was part of the FAKIR collective, an interdisciplinary group of graphics and experimental art actions that coordinates creative and business development workshops. Since 1999, he has participated individually and in groups in numerous shows, exhibitions, and festivals in Mexico, Barcelona, and New York, among others.
His work has been published in various newspapers, books, and magazines, such as Complot, a! Diseño, O Origina, Día Siete, Diario Universal, DF Magazine, Play Load (Germany), Laus 05 and GG (Barcelona), Tres Logos and Cuatro Logos (Germany), and Graphics Alive @.
His devotion to Santería and popular art since he was little has influenced him to such an extent that his current personal projects revolve around religious syncretism and cultural diversity in everyday life, moving through photography, objects, and mainly design with toys.
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