Branding and Packaging for Craft Beer
Shooting
A course by drmorbito , Graphic Designer
Joined July 2009
About the video: Shooting
Overview
“You will know how to make a shooting with a professional, with an accessible budget so that your product has the best possible presentation for your final presentation to partners, clients or future investors.”
In this video lesson drmorbito addresses the topic: Shooting, which is part of the Domestika online course: Branding and Packaging for Craft Beer. Conceptualize, visualize, and design the visual identity for an artisanal beer brand.
Partial transcription of the video
“We have reached lesson 4, which is the final part of this course. As we had talked about. Here we have the photographer, who is taking a shot of the final product. Once we have done the tests, which we already modified and made the pertinent modifications. What would follow is to take some photos. As you see, what we are doing in this part. A combination of natural light with artificial light. What we want to demonstrate, is that with a budget... not so slow. You can take very good photos. And the look of a good photographer, that I can make the selection of these things. And above all, hav...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Packaging for Craft Beer
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
drmorbito
A course by drmorbito
Eric Morales, better known as Dr. Morbito, is the founder and director of SIDERALMX, the first studio in Mexico dedicated especially to organic, sustainable, and socially conscious projects. Since the beginning of his career, he has worked for important advertising agencies in Mexico, where he has designed campaigns for Coca-Cola, Danone, Lincoln, LG, Delicados, Faros, Canana (the last graphic campaign of the JCChávez documentary), Axtel, and Tetra Pak.
He was part of the FAKIR collective, an interdisciplinary group of graphics and experimental art actions that coordinates creative and business development workshops. Since 1999, he has participated individually and in groups in numerous shows, exhibitions, and festivals in Mexico, Barcelona, and New York, among others.
His work has been published in various newspapers, books, and magazines, such as Complot, a! Diseño, O Origina, Día Siete, Diario Universal, DF Magazine, Play Load (Germany), Laus 05 and GG (Barcelona), Tres Logos and Cuatro Logos (Germany), and Graphics Alive @.
His devotion to Santería and popular art since he was little has influenced him to such an extent that his current personal projects revolve around religious syncretism and cultural diversity in everyday life, moving through photography, objects, and mainly design with toys.
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- 14 lessons (2h 21m)
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
