Branding and Packaging for Craft Beer
Live the Concept
A course by drmorbito , Graphic Designer
Joined July 2009
About the video: Live the Concept
Overview
“Once the concept has been chosen, we will investigate about it and experience it in the first person and have its information at first hand.”
In this video lesson drmorbito addresses the topic: Live the Concept, which is part of the Domestika online course: Branding and Packaging for Craft Beer. Conceptualize, visualize, and design the visual identity for an artisanal beer brand.
Partial transcription of the video
“Once we have defined all our concepts. The important thing is to document and read. And above all, visit several sources. Not just the internet. But books, history, reading stories, poems, talking to people what you think about that topic. People who have experienced that issue. In my case what I did, (inaudible) Garibaldi, give me a beer. I went to the markets. (Inaudible) the things that I identified with. Listen to music. All those topics. All those things are the sum of what one finds. In relation to what is being nourished. To have much more specific content of what we want to design. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Packaging for Craft Beer
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
drmorbito
A course by drmorbito
Eric Morales, better known as Dr. Morbito, is the founder and director of SIDERALMX, the first studio in Mexico dedicated especially to organic, sustainable, and socially conscious projects. Since the beginning of his career, he has worked for important advertising agencies in Mexico, where he has designed campaigns for Coca-Cola, Danone, Lincoln, LG, Delicados, Faros, Canana (the last graphic campaign of the JCChávez documentary), Axtel, and Tetra Pak.
He was part of the FAKIR collective, an interdisciplinary group of graphics and experimental art actions that coordinates creative and business development workshops. Since 1999, he has participated individually and in groups in numerous shows, exhibitions, and festivals in Mexico, Barcelona, and New York, among others.
His work has been published in various newspapers, books, and magazines, such as Complot, a! Diseño, O Origina, Día Siete, Diario Universal, DF Magazine, Play Load (Germany), Laus 05 and GG (Barcelona), Tres Logos and Cuatro Logos (Germany), and Graphics Alive @.
His devotion to Santería and popular art since he was little has influenced him to such an extent that his current personal projects revolve around religious syncretism and cultural diversity in everyday life, moving through photography, objects, and mainly design with toys.
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Adobe Illustrator
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