Branding and Packaging for Craft Beer
Formation of graphic elements II
A course by drmorbito , Graphic Designer
Joined July 2009
About the video: Formation of graphic elements II
Overview
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In this video lesson drmorbito addresses the topic: Formation of graphic elements II, which is part of the Domestika online course: Branding and Packaging for Craft Beer. Conceptualize, visualize, and design the visual identity for an artisanal beer brand.
Partial transcription of the video
“(Inaudible). To start seeing, which of them all I like. Let's start adding elements. (inaudible). Which will give a freer touch to our image. If they realize, they leave all my steps. Overall, we have a giant work space. And that helps us, to continue monitoring our evolution. Here we are going to give life to these spaces. When I come to something I like, I start doing my tests with the bottle. My cup. Which I had already prepared. I generate a mask, to paste my art. And start to see what it would look like on my bottle. There is a space here that we have to continue working on. The label ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Packaging for Craft Beer
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
drmorbito
A course by drmorbito
Eric Morales, better known as Dr. Morbito, is the founder and director of SIDERALMX, the first studio in Mexico dedicated especially to organic, sustainable, and socially conscious projects. Since the beginning of his career, he has worked for important advertising agencies in Mexico, where he has designed campaigns for Coca-Cola, Danone, Lincoln, LG, Delicados, Faros, Canana (the last graphic campaign of the JCChávez documentary), Axtel, and Tetra Pak.
He was part of the FAKIR collective, an interdisciplinary group of graphics and experimental art actions that coordinates creative and business development workshops. Since 1999, he has participated individually and in groups in numerous shows, exhibitions, and festivals in Mexico, Barcelona, and New York, among others.
His work has been published in various newspapers, books, and magazines, such as Complot, a! Diseño, O Origina, Día Siete, Diario Universal, DF Magazine, Play Load (Germany), Laus 05 and GG (Barcelona), Tres Logos and Cuatro Logos (Germany), and Graphics Alive @.
His devotion to Santería and popular art since he was little has influenced him to such an extent that his current personal projects revolve around religious syncretism and cultural diversity in everyday life, moving through photography, objects, and mainly design with toys.
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Adobe Illustrator
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