Branding and Packaging for Craft Beer
Dr. Morbito, Tixinda and Sideral
A course by drmorbito , Graphic Designer
Joined July 2009
About the video: Dr. Morbito, Tixinda and Sideral
Overview
“After working in the most important agencies in Mexico and creating my own design brand (Tixinda), Sideral Studio was born, a studio dedicated to the organic world and social awareness projects.”
In this video lesson drmorbito addresses the topic: Dr. Morbito, Tixinda and Sideral, which is part of the Domestika online course: Branding and Packaging for Craft Beer. Conceptualize, visualize, and design the visual identity for an artisanal beer brand.
Partial transcription of the video
“Hello, my name is Sergio Morales. Alias (inaudible). I studied Graphic Design. I have worked in different advertising agencies. The 3 most important agencies in Mexico. And one of them, the most important, at the Latin American level. I have designed campaigns for different brands such as Coca Cola, Nike. Phillip Morris, Farrows, anyway. During the first stage of my career, I never had the notion of going looking for design. And to have a deeper approach. Because I really liked photography. And in some way, it has led me to have a visual culture. I worked with several national and internati...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Packaging for Craft Beer
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
drmorbito
A course by drmorbito
Eric Morales, better known as Dr. Morbito, is the founder and director of SIDERALMX, the first studio in Mexico dedicated especially to organic, sustainable, and socially conscious projects. Since the beginning of his career, he has worked for important advertising agencies in Mexico, where he has designed campaigns for Coca-Cola, Danone, Lincoln, LG, Delicados, Faros, Canana (the last graphic campaign of the JCChávez documentary), Axtel, and Tetra Pak.
He was part of the FAKIR collective, an interdisciplinary group of graphics and experimental art actions that coordinates creative and business development workshops. Since 1999, he has participated individually and in groups in numerous shows, exhibitions, and festivals in Mexico, Barcelona, and New York, among others.
His work has been published in various newspapers, books, and magazines, such as Complot, a! Diseño, O Origina, Día Siete, Diario Universal, DF Magazine, Play Load (Germany), Laus 05 and GG (Barcelona), Tres Logos and Cuatro Logos (Germany), and Graphics Alive @.
His devotion to Santería and popular art since he was little has influenced him to such an extent that his current personal projects revolve around religious syncretism and cultural diversity in everyday life, moving through photography, objects, and mainly design with toys.
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