Branding and Packaging for Craft Beer
Formation of graphic elements III
A course by drmorbito , Graphic Designer
Joined July 2009
About the video: Formation of graphic elements III
Overview
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In this video lesson drmorbito addresses the topic: Formation of graphic elements III, which is part of the Domestika online course: Branding and Packaging for Craft Beer. Conceptualize, visualize, and design the visual identity for an artisanal beer brand.
Partial transcription of the video
“Here in this case. In order to make. A stronger central part. I'm going to look for an element. May it complete this space. Which I just left. If one does not have it in their references. Like in this case. You can come in. And do one last search. They are now clearer. Which is what they are looking for. I have performed again. In this case art. And see if there is any element. May it be useful to you. Here we are going to work. Another element to complete. What I always try to do. It is having a central part. As I had said a while ago. That's the strongest part. And all the elements. That ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Packaging for Craft Beer
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
drmorbito
A course by drmorbito
Eric Morales, better known as Dr. Morbito, is the founder and director of SIDERALMX, the first studio in Mexico dedicated especially to organic, sustainable, and socially conscious projects. Since the beginning of his career, he has worked for important advertising agencies in Mexico, where he has designed campaigns for Coca-Cola, Danone, Lincoln, LG, Delicados, Faros, Canana (the last graphic campaign of the JCChávez documentary), Axtel, and Tetra Pak.
He was part of the FAKIR collective, an interdisciplinary group of graphics and experimental art actions that coordinates creative and business development workshops. Since 1999, he has participated individually and in groups in numerous shows, exhibitions, and festivals in Mexico, Barcelona, and New York, among others.
His work has been published in various newspapers, books, and magazines, such as Complot, a! Diseño, O Origina, Día Siete, Diario Universal, DF Magazine, Play Load (Germany), Laus 05 and GG (Barcelona), Tres Logos and Cuatro Logos (Germany), and Graphics Alive @.
His devotion to Santería and popular art since he was little has influenced him to such an extent that his current personal projects revolve around religious syncretism and cultural diversity in everyday life, moving through photography, objects, and mainly design with toys.
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