Branding and Packaging for Craft Beer
Formation of graphic elements I
A course by drmorbito , Graphic Designer
Joined July 2009
About the video: Formation of graphic elements I
Overview
“In this lesson we will continue with my graphic process, you will know how to select elements and recognize what elements can contribute more to the concept that you bring in mind for the branding and packaging of your craft beer.”
In this video lesson drmorbito addresses the topic: Formation of graphic elements I, which is part of the Domestika online course: Branding and Packaging for Craft Beer. Conceptualize, visualize, and design the visual identity for an artisanal beer brand.
Partial transcription of the video
“In this lesson we are going to see... which is my favorite part. Where are we going to work? with the typography we already chose. And the icons with which we are going to start giving life to our design. What we are going to see, It's like interpreting the icons that we drew in the last lesson. And start playing with the elements, to start forming our image. Here we have an example of an image already drawn. Let's start tracing the other images. Using the elements to design from our program. That will help us give a very good symmetry to what we are doing. Once we have our more detailed el...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding and Packaging for Craft Beer
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging
drmorbito
A course by drmorbito
Eric Morales, better known as Dr. Morbito, is the founder and director of SIDERALMX, the first studio in Mexico dedicated especially to organic, sustainable, and socially conscious projects. Since the beginning of his career, he has worked for important advertising agencies in Mexico, where he has designed campaigns for Coca-Cola, Danone, Lincoln, LG, Delicados, Faros, Canana (the last graphic campaign of the JCChávez documentary), Axtel, and Tetra Pak.
He was part of the FAKIR collective, an interdisciplinary group of graphics and experimental art actions that coordinates creative and business development workshops. Since 1999, he has participated individually and in groups in numerous shows, exhibitions, and festivals in Mexico, Barcelona, and New York, among others.
His work has been published in various newspapers, books, and magazines, such as Complot, a! Diseño, O Origina, Día Siete, Diario Universal, DF Magazine, Play Load (Germany), Laus 05 and GG (Barcelona), Tres Logos and Cuatro Logos (Germany), and Graphics Alive @.
His devotion to Santería and popular art since he was little has influenced him to such an extent that his current personal projects revolve around religious syncretism and cultural diversity in everyday life, moving through photography, objects, and mainly design with toys.
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