Logo Design: From Concept to Presentation
Applications
A course by Sagi Haviv , Graphic Designer
About the video: Applications
Overview
“In this lesson, I will talk about the importance of the applications. I will guide you through how to do it by showing you examples of how we did this for Harvard University Press.”
In this video lesson Sagi Haviv addresses the topic: Applications, which is part of the Domestika online course: Logo Design: From Concept to Presentation. Learn the basic principles of logo design as you find your personal identity as a designer.
Partial transcription of the video
“UNIT 5 - LESSON 1 APPLICATIONS Now that we have our symbols and our word marks, we're done, right? Not even close. The most important part of our presentation is the applications. A logo is never seen on a white piece of paper or a white screen. It's always seen in context. So for your client and honestly, also for you, to judge the effectiveness of your design you have to see it and the have to see it in the context of applications. Right from the start, from the first interview you start identifying the right application that you should use. Every client calls for a different application....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: From Concept to Presentation
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Sagi Haviv
A course by Sagi Haviv
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
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