Logo Design: From Concept to Presentation
Student Logos Analysis
A course by Sagi Haviv , Graphic Designer
About the video: Student Logos Analysis
Overview
“In this lesson, I will make an analysis of a few logos that Domestika’s users have submitted. ”
In this video lesson Sagi Haviv addresses the topic: Student Logos Analysis, which is part of the Domestika online course: Logo Design: From Concept to Presentation. Learn the basic principles of logo design as you find your personal identity as a designer.
Partial transcription of the video
“UNIT 3 - LESSON 3 STUDENT'S LOGOS ANALYSIS Let's consider some of these criteria for a good logo with some of the logos that you sent to us. Are they appropriate? Are they simple? Are they memorable? And is there a secret sauce? Is there something magical about them? Here is a logo for Sonómata. This is... There is a visual next to it, a symbol with the word mark that features this circles, and is very colorful. I like the visual. I like the design. It's interesting, it's provocative, so I think it is memorable and I think also there's a nice relationship between the word mark and the circu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: From Concept to Presentation
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Sagi Haviv
A course by Sagi Haviv
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
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