Best Seller

Logo Design: From Concept to Presentation

A course by Sagi Haviv
Graphic Designer. New York, United States.
Joined October 2019
, Graphic Designer

Learn the basic principles of logo design as you find your personal identity as a designer

  • Best Seller
  • 99% Positive reviews (2K)
  • 30199 students
  • Audio: English
  • Spanish, English, Portuguese, German, French, Italian
Logo Design: From Concept to Presentation

Learn the basic principles of logo design as you find your personal identity as a designer


  • 99% Positive reviews (2K)
  • 30199 students
  • Online and at your own pace
  • Audio: English
  • Level: Beginner
  • 16 Lessons (2h 33m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever

Balancing simplicity and distinctiveness is one of the most difficult tasks in graphic design and one that Sagi Haviv excels at. Through the years, the New York-based designer has created iconic logos for the US Open Tennis Championships, Harvard University Press, Conservation International, and many more.

This course will help you break some misconceptions about design and will help you elevate your work and your portfolio. Through the process of working on a logo and identity for a client, you will explore your own identity as a graphic designer.

By the end of this course, you will not only have become a better designer but also a more focused one, with all the tools to design an iconic logo and sell it to a client.

Featured review

ban_annamari 08.11.2020 at 21:07

A fantastic course with a lot of insights and AHA-moments, even for somebody working in the field. Great to see the design and presentation process of someone this professional and how he deals with clients (a crucial part of our job). Thank you!

More reviews

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Change of Mindset
  • U3
    U3. Defining the Basic Principles of Logo Design
  • U4
    U4. How to Transform Ideas into Iconic Marks
  • U5
    U5. It’s All about Preparation
  • FP
    FP Final Project
View details

The course starts with Sagi telling you about his path, from a boy living on a farm in Israel to an intern at the company he now owns. He tells the story behind some of his most important projects, as well as some of the design pieces that inspire him most.

Before talking about logo design, Sagi hopes to change your mindset by redefining the profession of graphic design to include many more things apart from "just designing."

What constitutes a good logo? By going through six different logos, Sagi explains the principles of logo design, as well as some misconceptions. He also analyzes some of the logos sent by Domestika users, to determine if any of them have the secret sauce.

To design a good logo, a good idea is definitely the place to start. But how do you transform an idea into something iconic? This is where your project starts. You will choose and study a client in order to understand them, and then you will start sketching logo ideas by hand.

After selecting the best sketches, you will move on to the computer to vectorize your design, incorporate typography, and work on logo applications.

The final part of this course revolves around the presentation. Learn how to make a case around your logo to help sell it to your potential client. Sagi gives tips to help you achieve the ultimate goal: seeing your logo out in the wild.

What is this course's project?

As a final project, you will have to find a client, to design a logo for their business and to convince them to adopt it. So, at the end of this course, you will not only have the logo but also the tools to sell it.

Projects by course students

Who is it for?

Anybody who wants to learn about identity design and logos.

What you need

You will not need any previous knowledge, just the will to learn about logo design.


Reviews

30199 Students
2013 Reviews
99% Positive ratings

Sagi Haviv

A course by Sagi Haviv

TeacherPro
Graphic Designer

Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.

A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.


Contents

  • U1

    Introduction

    • Introduction
    • Influences
    • What Will We Do in the Course?
  • U2

    Change of Mindset

    • What is a Designer?
    • The Responsibility of Expertise
  • U3

    Defining the Basic Principles of Logo Design

    • What Is a Good Logo?
    • Logotype vs. Symbol
    • Student Logos Analysis
  • U4

    How to Transform Ideas into Iconic Marks

    • Choose Your Client
    • Understand Your Client
    • Concept Development
    • Refinement
    • Typography
  • U5

    It’s All about Preparation

    • Applications
    • How to Build the Case
    • Bringing the Client Along
  • FP

    Final Project

    • Logo Design: From Concept to Presentation

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

Logo Design: From Concept to Presentation. A Design course by Sagi Haviv Best Seller

Logo Design: From Concept to Presentation

A course by Sagi Haviv
Graphic Designer. New York, United States.
Joined October 2019
  • 99% Positive reviews (2K)
  • 30199 students