Logo Design: From Concept to Presentation
The Responsibility of Expertise
A course by Sagi Haviv , Graphic Designer
About the video: The Responsibility of Expertise
Overview
“It is important to have the sense you are an expert and think of yourself as an ideas person (always start from an idea). It is an attitude. Let's talk about this.”
In this video lesson Sagi Haviv addresses the topic: The Responsibility of Expertise, which is part of the Domestika online course: Logo Design: From Concept to Presentation. Learn the basic principles of logo design as you find your personal identity as a designer.
Partial transcription of the video
“UNIT 2 - LESSON 2 THE RESPONSIBILITY OF EXPERTISE So, when you get a new project, what is the first thing you think about? I say don't think about how do I do something that the client is gonna accept or like. Instead think about what is the best thing I can do for this project. You are the expert. You have to figure out what is the best thing for them. Of course we do this in concert with the client, in conversation with the client. You have to understand the client. We're gonna talk about all this a little later. This is a complete change of mindset. We don't think about making the client...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: From Concept to Presentation
-
Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Sagi Haviv
A course by Sagi Haviv
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
- 99% positive reviews (3.8K)
- 65,453 students
- 16 lessons (2h 33m)
- 12 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
