Logo Design: From Concept to Presentation
Influences
A course by Sagi Haviv , Graphic Designer
About the video: Influences
Overview
“In this lesson, I want to share two of my favorite design pieces of all time. Tom Geismar and Ivan Chermayeff are the designers, but also my main influences. The two men worked together for sixty years. Working with both has afforded me a rare perspective on the duality of life and the magical relationship that opposites can sometimes have.”
In this video lesson Sagi Haviv addresses the topic: Influences, which is part of the Domestika online course: Logo Design: From Concept to Presentation. Learn the basic principles of logo design as you find your personal identity as a designer.
Partial transcription of the video
“UNIT 1 - LESSON 2 INFLUENCES The symbol for Chase Bank, designed by Tom Geismar in 1960, has now been seen by millions of people every day for almost 60 years. Its solid, dynamic shape is always captivating. It's always moving. Even though it feels kind of solid and trustworthy, it always has this dynamism and movement and... kind of visual interest that continues even after all this time. I love the relationship between the positive and the negative space. That hexagon is the outer shape and the square in the center. Everybody always wonder what it means. When I was in school I thought tha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: From Concept to Presentation
-
Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Sagi Haviv
A course by Sagi Haviv
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
- 99% positive reviews (3.8K)
- 65,453 students
- 16 lessons (2h 33m)
- 12 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
