Logo Design: From Concept to Presentation
What Will We Do in the Course?
A course by Sagi Haviv , Graphic Designer
About the video: What Will We Do in the Course?
Overview
“Let’s go back to these images we talked about before. What these two images have in common is that they are so utterly simple. Creating something so simple but at the same time so distinctive is the most difficult thing in Graphic Design. I have always envisioned this course to be about this most difficult thing. I look at a lot of portfolios and I have noticed the identity part is always the weakest part. This course will help you elevate your work and your portfolio.”
In this video lesson Sagi Haviv addresses the topic: What Will We Do in the Course?, which is part of the Domestika online course: Logo Design: From Concept to Presentation. Learn the basic principles of logo design as you find your personal identity as a designer.
Partial transcription of the video
“UNIT 1 - LESSON 3 WHAT WE WILL DO ON THE COURSE The thing that these two images have in common is that they're utterly simple and utterly distinctive. Creating a simple silhouette that is also distinctive and strong is the most difficult thing in graphic design. And I've always imagined that my course is gonna be about how to achieve this. I look at a lot of portfolios and I notice that the identity part is always the weakest part of the portfolio. I hope that this course can help you elevate your work and your portfolio.”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: From Concept to Presentation
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Sagi Haviv
A course by Sagi Haviv
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
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- Level: Beginner
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