Logo Design: From Concept to Presentation
Logotype vs. Symbol
A course by Sagi Haviv , Graphic Designer
About the video: Logotype vs. Symbol
Overview
“In this lesson, I will explain the differences between a logotype and a symbol and when to use each of them, or both.”
In this video lesson Sagi Haviv addresses the topic: Logotype vs. Symbol, which is part of the Domestika online course: Logo Design: From Concept to Presentation. Learn the basic principles of logo design as you find your personal identity as a designer.
Partial transcription of the video
“UNIT 3 - LESSON 2 LOGOTYPE VS SYMBOL Once we learn everything there is to learn we have to think about what would be our approach to designing a mark. And basically, it's a simple question between... a logotype, which means simply the word written in a memorable form, or a symbol + word mark. The name with a pictorial mark, an icon we call that a symbol. That's a big decision. And what we say is that we should always default to no symbol unless there is a reason for a symbol. And the explanation for that is simple. A symbol has to be learnt. So people have to learn what you do, people have ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: From Concept to Presentation
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Sagi Haviv
A course by Sagi Haviv
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
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