Logo Design: From Concept to Presentation
Introduction
A course by Sagi Haviv , Graphic Designer
About the video: Introduction
Overview
“I’m Sagi Haviv, I come from a really small farm in Israel, and one thing I learned in my path so far is wherever you get in your life is up to you, you can’t wait to people recognize how good you are. Don't wait to be asked to do something and don't take no for an answer. What I have learned is: you have to be persistent and it’s not going to be easy, but is not impossible. You should aim for the stars.”
In this video lesson Sagi Haviv addresses the topic: Introduction, which is part of the Domestika online course: Logo Design: From Concept to Presentation. Learn the basic principles of logo design as you find your personal identity as a designer.
Partial transcription of the video
“UNIT 1 - LESSON 1 INTRODUCTION Hi, I'm Sagi Haviv. Thank you for joining me for this course. I grew up in Israel on a kibbutz, that's a small farm. And actually, for us there was nothing owned. The clothes I was wearing wasn't mine, I didn't choose what food to eat and nobody had their own money. It's kind of a commune where everybody shares everything. So, there were some nice things about it but if your dreams are to go to New York City that's not the easiest thing because... how do you get started? And I was always dreaming about going to New York. I thought, "maybe I'd be a flight atten...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: From Concept to Presentation
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Sagi Haviv
A course by Sagi Haviv
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
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