Logo Design: From Concept to Presentation
Refinement
A course by Sagi Haviv , Graphic Designer
About the video: Refinement
Overview
“Here I want to talk about the importance of refining the few sketches you have selected out of the pool of original sketches.”
In this video lesson Sagi Haviv addresses the topic: Refinement, which is part of the Domestika online course: Logo Design: From Concept to Presentation. Learn the basic principles of logo design as you find your personal identity as a designer.
Partial transcription of the video
“UNIT 4 - LESSON 4 REFINEMENT Let's dig a little deeper into this mystery of ideas. How do we come up with ideas? what do we even mean by ideas? When we start with an idea every client requires its own idea, it's own special set of ideas. And those we come up with based on the interviews. Right? But sometimes, like we saw in Harvard University Press, it's based on what there is there now. And sometimes, what we learn from the interviews is that they require something completely different, completely new. Let's look at two examples. The first is NBC. NBC actually used to have a peacock. So, t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: From Concept to Presentation
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Sagi Haviv
A course by Sagi Haviv
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
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