What Is a Good Logo?
A course by Sagi Haviv , Graphic Designer
Learn the basic principles of logo design as you find your personal identity as a designer
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About the video: What Is a Good Logo?
“This lesson is an introduction to what is a good logo and misconceptions about logos. What is a good logo?”
In this video lesson Sagi Haviv addresses the topic: What Is a Good Logo?, which is part of the Domestika online course: Logo Design: From Concept to Presentation. Learn the basic principles of logo design as you find your personal identity as a designer.
Partial transcription of the video
“UNIT 3 - LESSON 1 WHAT IS A GOOD LOGO What's a good logo? There are many misconceptions about that. People think the logo should be pretty. Or people think, the logo should say a lot about me. Or people think, I should like it right away. None of it is actually true. A logo, in order to be effective, needs to be three things. It needs to be appropriate in form and concept. You noticed we say "appropriate" , not "expressive", because a logo cannot say very much. In fact, the less they say, the better. What's appropriate? Appropriate is really a personality thing. It's a feeling. So, if it's ...”
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Course summary: Logo Design: From Concept to Presentation
AreasBranding & Identity, Design, Graphic Design, Logo Design
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.