Logo Design: From Concept to Presentation
Course final project
A course by Sagi Haviv , Graphic Designer
About the final project for: Logo Design: From Concept to Presentation
Logo Design: From Concept to Presentation
“That’s it, we have reached the end of this course and now it’s time to work on your final project. We started defining what it means to be a designer and the criteria behind logo design. To move from theory to practice, we analyzed some of your designs and moved on to working on a logo design project. I provided you with the tools to understand and deal with your clients to develop a design strategy even in the most challenging scenarios. I hope you enjoyed the course and I look forward to seeing your designs out in the world.”
Partial transcription of the video
“Let's summarize all the steps in the course to help you with your final project. First, We talked about what it means to be a designer, and an expert. We define the criteria for an effective logo. Appropriate, distinctive, and simple. Then we analyzed some of the designs you submitted to us. We then moved from theory to practice, working on a real-life logo design project. We went out into the field. To find and meet a client. Next, we followed the process of interviews, analysis, design strategy, and concept development for Harvard University Press. Finally, We demonstrated how the logo co...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: From Concept to Presentation
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Sagi Haviv
A course by Sagi Haviv
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
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