Logo Design: From Concept to Presentation
Bringing the Client Along
A course by Sagi Haviv , Graphic Designer
About the video: Bringing the Client Along
Overview
“In this lesson, I will share some final recommendations to approach a client when they don’t like the proposal. ”
In this video lesson Sagi Haviv addresses the topic: Bringing the Client Along, which is part of the Domestika online course: Logo Design: From Concept to Presentation. Learn the basic principles of logo design as you find your personal identity as a designer.
Partial transcription of the video
“UNIT 5 - LESSON 3 BRINGING THE CLIENT ALONG So we talked about... having convictions about what we choose to put in front of the client. Right now, we presented... all the product of our work. The logos we developed, the applications we developed. Everything should be fine, the client should get it. But what happens if the client doesn't get it? What happens when the client doesn't like what you showed or doesn't agree with your recommendation? What do you do then? And actually this happens more often than you would think. In fact almost 60% of our time is spent building a case, and respond...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: From Concept to Presentation
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Sagi Haviv
A course by Sagi Haviv
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
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