Introduction to Personal Storytelling
Story I Know What You Are Thinking
A course by Antonio Nunez Lopez , Communication Consultant
Joined March 2019
Joined March 2019
About the video: Story I Know What You Are Thinking
Overview
“Every creative professional faces situations or organizations where skepticism or disbelief are at ease. This type of story will help you be more prepared to soften tense situations. It will teach you to stop dead and ask for feedback as soon as you see that your clients or colleagues do not follow you, or even doubt what you say. Showing yourself vulnerable may be the way to make you stronger.”
In this video lesson Antonio Nunez Lopez addresses the topic: Story I Know What You Are Thinking, which is part of the Domestika online course: Introduction to Personal Storytelling. Learn to get your clients’ attention and captivate them through storytelling.
Partial transcription of the video
“Unit 3 "I Know What You're Thinking" Story Let's see the last type of story frequently used in our professional life. It's the "I Know What You're Thinking" story. It has a somewhat pretentious name, but, as you will see, it is useful to understand, to explain, what we want to achieve with this kind of story. Many times we are presenting our idea, our project, and we need the approval of a group of people, we need an art buyer to buy our illustrations or our photos, we need an art director to hire us to create that advertising campaign, and we won't get a second chance if we fail to convinc...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Personal Storytelling
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Storytelling
Antonio Nunez Lopez
A course by Antonio Nunez Lopez
Antonio Núñez López is a communication consultant, lecturer, and author specializing in storytelling, who's worked as a communication strategist in 13 countries across four continents.
He is an expert in personal and corporate storytelling and currently works for the advertising and public relations multinational WPP, New York.
Antonio has advised political parties and candidates, celebrities, media outlets, brands, and companies like McDonald’s, HP, Novartis, Danone, and The World Bank. He has given classes at ESADE Business School, written articles for EL PAÍS and the Harvard-Deusto Business Review, as well as collaborated on a number of radio and television programs across Latin America.
As a professor of storytelling and lecturer, he has given hundreds of courses and conferences around the globe.
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