Introduction to Personal Storytelling
Visionary Story
A course by Antonio Nunez Lopez , Communication Consultant
Joined March 2019
Joined March 2019
About the video: Visionary Story
Overview
“Almost all creative professionals must sell intangible ideas and projects that do not exist previously (in the style of Luther King's famous “I have a dream”). Explain how to make the result of your work tangible in the eyes of your client and help you visualize how your work will change, for the better, your company or your professional life.”
In this video lesson Antonio Nunez Lopez addresses the topic: Visionary Story , which is part of the Domestika online course: Introduction to Personal Storytelling. Learn to get your clients’ attention and captivate them through storytelling.
Partial transcription of the video
“Unit 3 The Visionary Story The third type of story that you will use very often is the visionary story. It is the story that will help you to put your idea or your project into practice, because, since you are a creative, you may have to sell a prototype, a project, or even a vision or an idea that is quite abstract. Then, your work will grow until in the end you have something to show. A model in wood, in plastic, a render... Whatever it is. Often, at the beginning it is purely intangible. It's your idea, your approach to the project, how you will carry it out. Let's see those tricks and t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Personal Storytelling
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Storytelling
Antonio Nunez Lopez
A course by Antonio Nunez Lopez
Antonio Núñez López is a communication consultant, lecturer, and author specializing in storytelling, who's worked as a communication strategist in 13 countries across four continents.
He is an expert in personal and corporate storytelling and currently works for the advertising and public relations multinational WPP, New York.
Antonio has advised political parties and candidates, celebrities, media outlets, brands, and companies like McDonald’s, HP, Novartis, Danone, and The World Bank. He has given classes at ESADE Business School, written articles for EL PAÍS and the Harvard-Deusto Business Review, as well as collaborated on a number of radio and television programs across Latin America.
As a professor of storytelling and lecturer, he has given hundreds of courses and conferences around the globe.
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