Introduction to Personal Storytelling
Emotions and Sensations - P2
A course by Antonio Nunez Lopez , Communication Consultant
Joined March 2019
Joined March 2019
About the video: Emotions and Sensations - P2
Overview
“I also talk about narrative genres and their relationship with the emotions you want to provoke in your interlocutor or audience.”
In this video lesson Antonio Nunez Lopez addresses the topic: Emotions and Sensations - P2, which is part of the Domestika online course: Introduction to Personal Storytelling. Learn to get your clients’ attention and captivate them through storytelling.
Partial transcription of the video
“Unit 2 Emotions and Sensations PT. 2 When you have to describe and think what are the key emotions of any story, my advice is that you plot the "roller coaster" of the story. That is, on the vertical axis we will have positive emotions and negative emotions. On the horizontal axis, we will have sequences of events. As I was saying, we are going to do a fun one, something as simple, as prosaic, and everyday as doing the laundry. It usually starts with a highly negative emotion, the moment of the stain. At that moment, there is this rage, "Darn. I just ruined my favorite shirt," and I experie...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Personal Storytelling
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Storytelling
Antonio Nunez Lopez
A course by Antonio Nunez Lopez
Antonio Núñez López is a communication consultant, lecturer, and author specializing in storytelling, who's worked as a communication strategist in 13 countries across four continents.
He is an expert in personal and corporate storytelling and currently works for the advertising and public relations multinational WPP, New York.
Antonio has advised political parties and candidates, celebrities, media outlets, brands, and companies like McDonald’s, HP, Novartis, Danone, and The World Bank. He has given classes at ESADE Business School, written articles for EL PAÍS and the Harvard-Deusto Business Review, as well as collaborated on a number of radio and television programs across Latin America.
As a professor of storytelling and lecturer, he has given hundreds of courses and conferences around the globe.
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