Best Seller

Introduction to Personal Storytelling

A course by Antonio Nunez Lopez
Communication consultant. Nueva York, United States.
On Domestika since 03/28/2019
, Communication consultant

Learn to get your clients’ attention and captivate them using stories

  • Best Seller Spanish with subtitles in English
  • 99% Positive reviews (962)
  • 23108 students
Introduction to Personal Storytelling

Learn to get your clients’ attention and captivate them using stories


Spanish with subtitles in English
  • 99% Positive reviews (962)
  • 23108 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 19 Lessons (3h 53m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever

To achieve your professional goals it is not enough to have creative talent, outstanding academic qualifications or a dream portfolio. Great professionals are also charismatic storytellers, able to tell their ideas and work in a persuasive, emotional and memorable way.

In this course, the storytelling expert Antonio Núñez teaches you to use the five personal stories most frequently used in the life of every creative professional, with whom you will learn to feel safe selling your projects, capture the attention of your clients, and achieve that visualize the value of your professional services and are willing to pay the price they deserve.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The Main Ingredients of Your Personal Stories
  • U3
    U3. The Most Frequently Used Personal Stories in the Professional Field
  • U4
    U4. The Toolbox
  • FP
    FP Final Project
View details

Antonio will begin the course by telling you a personal identity story: where he was born, his family context, vocations, studies and his professional career. He will tell you about the writers, filmmakers, architects, politicians and more that have inspired him.

You will discover the advantages of a personal story as a tool of connection and persuasion, and then know the supports on which you can live.

Then you will learn the differences between event, event, action and static information, the importance of causality to connect events, the arc of the story and the most typical ways of ordering information to create a plot. In addition, Antonio will explain the importance of conflict or narrative tension as a center of attention and learning of all stories.

You will learn the importance of narrating using the five senses and choosing the key emotions you want to provoke. Then you will discover the importance of the so-called magic object, that crucial detail that helps the protagonist overcome the challenge or conflict posed.

Every story must contain a moral or a cultural lesson shared by your audience. You will learn why this is important and how you should communicate it.

You will know the narrative structure of the five types of personal stories most frequently used in the professional field: the so-called "who am I", the "what am I here for", the visionary, the educational and the values in action. In addition to a useful technique in tense situations, created by skepticism and disbelief, where you will need to choose the most appropriate type of story to succeed.

You will finish the course with some additional tricks, resources and tips to improve your storytelling staff.

What is this course's project?

You will narrate, in the most persuasive way, the five types of personal stories most frequently used in the life of a creative professional.

Projects by course students

Who is it for?

To any creative professional who wants to communicate ideas and projects to their clients or employers, to sell their professional services.

What you need

You do not need prior knowledge; Only passion for stories told in all types of media and media.


Reviews

23108 Students
962 Reviews
99% Positive ratings
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Antonio Nunez Lopez

A course by Antonio Nunez Lopez

TeacherPro
Communication consultant

Antonio Núñez López is a communication consultant, lecturer and author specialized in storytelling who has worked as a communication strategist in thirteen countries on four continents.

He is an expert in personal and corporate storytelling, currently working for the publicity and public relations multinational WPP in New York, (USA).

Antonio has advised candidates and political parties, celebrities, media, brands and companies such as McDonald's, HP, Novartis, Danone and the World Bank. He has taught at ESADE Business School, has written articles for EL PAÍS and Harvard-Deusto Business Review and collaborates with various radio and television programs in Latin America.

As a professor of storytelling and lecturer he has taught hundreds of courses and conferences worldwide.


Contents

  • U1

    Introduction

    • Presentation
    • Influences and Teachers
    • What Will We Do in the Course?
  • U2

    The Main Ingredients of Your Personal Stories

    • Stories as Communication Tools
    • The Multiple Supports of the Story
    • The Sequence of Events
    • The Conflict
    • Emotions and Sensations - P1
    • Emotions and Sensations - P2
    • The Magic Item
    • The Meaning
  • U3

    The Most Frequently Used Personal Stories in the Professional Field

    • Story Who Am I?
    • Story What Am I Here For?
    • Visionary Story
    • Educational Story
    • Story Values in Action
    • Story I Know What You Are Thinking
  • U4

    The Toolbox

    • Tips and Tricks for Your Storytelling
    • Storytelling and Self-Knowledge
  • FP

    Final Project

    • Introduction to Personal Storytelling

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Introduction to Personal Storytelling. A Marketing, and Business course by Antonio Nunez Lopez Best Seller

Introduction to Personal Storytelling

A course by Antonio Nunez Lopez
Communication consultant. Nueva York, United States.
On Domestika since 03/28/2019
  • 99% Positive reviews (962)
  • 23108 students