Learn to get your clients’ attention and captivate them using stories
To achieve your professional goals it is not enough to have creative talent, outstanding academic qualifications or a dream portfolio. Great professionals are also charismatic storytellers, able to tell their ideas and work in a persuasive, emotional and memorable way.
In this course, the storytelling expert Antonio Núñez teaches you to use the five personal stories most frequently used in the life of every creative professional, with whom you will learn to feel safe selling your projects, capture the attention of your clients, and achieve that visualize the value of your professional services and are willing to pay the price they deserve.
About this course
Antonio will begin the course by telling you a personal identity story: where he was born, his family context, vocations, studies and his professional career. He will tell you about the writers, filmmakers, architects, politicians and more that have inspired him.
You will discover the advantages of a personal story as a tool of connection and persuasion, and then know the supports on which you can live.
Then you will learn the differences between event, event, action and static information, the importance of causality to connect events, the arc of the story and the most typical ways of ordering information to create a plot. In addition, Antonio will explain the importance of conflict or narrative tension as a center of attention and learning of all stories.
You will learn the importance of narrating using the five senses and choosing the key emotions you want to provoke. Then you will discover the importance of the so-called magic object, that crucial detail that helps the protagonist overcome the challenge or conflict posed.
Every story must contain a moral or a cultural lesson shared by your audience. You will learn why this is important and how you should communicate it.
You will know the narrative structure of the five types of personal stories most frequently used in the professional field: the so-called "who am I", the "what am I here for", the visionary, the educational and the values in action. In addition to a useful technique in tense situations, created by skepticism and disbelief, where you will need to choose the most appropriate type of story to succeed.
You will finish the course with some additional tricks, resources and tips to improve your storytelling staff.
What is this course's project?
You will narrate, in the most persuasive way, the five types of personal stories most frequently used in the life of a creative professional.
Who is it for?
To any creative professional who wants to communicate ideas and projects to their clients or employers, to sell their professional services.
What you need
You do not need prior knowledge; Only passion for stories told in all types of media and media.
This is what Domestika courses are like
Learn at your own pace
Enjoy learning from home without a set schedule. You set your own timetable.
Front row seats
Videos of the highest quality ensure that you don't miss a single detail. With unlimited access, you can watch them over and over.
Learn from the best
Learn valuable methods and techniques explained by top experts in the creative sector.
Ask questions, request feedback, offer solutions. Share learning with other students in the community.
Each instructor teaches only what she/he does best, conveying true passion and excellence in every lesson.
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Professionally developed courses
We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.
Antonio Núñez López is a communication consultant, lecturer and author specialized in storytelling who has worked as a communication strategist in thirteen countries on four continents.
He is an expert in personal and corporate storytelling, currently working for the publicity and public relations multinational WPP in New York, (USA).
Antonio has advised candidates and political parties, celebrities, media, brands and companies such as McDonald's, HP, Novartis, Danone and the World Bank. He has taught at ESADE Business School, has written articles for EL PAÍS and Harvard-Deusto Business Review and collaborates with various radio and television programs in Latin America.
As a professor of storytelling and lecturer he has taught hundreds of courses and conferences worldwide.