Best seller

Introduction to Personal Storytelling

A course by Antonio Nunez Lopez
Communication Consultant. New York, United States.
Joined March 2019
, Communication Consultant

Learn to get your clients’ attention and captivate them through storytelling

  • Best seller Spanish with subtitles in English
  • 99% positive reviews (1.4K)
  • 36598 students

Learn to get your clients’ attention and captivate them through storytelling

Spanish with subtitles in English
  • 99% positive reviews (1.4K)
  • 36598 students
  • 19 lessons (3h 53m)
  • 21 additional resources (8 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

To reach your professional goals, creative talent, top academic qualifications, and a dream portfolio alone are not enough. The greats are all charismatic narrators able to present their ideas and projects in a persuasive, emotional, and unforgettable way.

In this course, storytelling expert Antonio Núñez teaches you to use the five most common personal stories among creative professionals to learn to get comfortable selling your projects, captivate your audience, and help them see the value of your professional services so that they're willing to pay you what you're worth.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The Main Ingredients of Your Personal Stories
  • U3
    U3. The Most Frequently Used Personal Stories in the Professional Field
  • U4
    U4. The Toolbox
  • FP
    FP Final project
View details

As an introduction to the course, Antonio tells you a personal identity story about where he was born, his upbringing, his vocations, studies, and career so far. He also talks about the writers, filmmakers, architects, and politicians, among others, who have inspired him.

Explore how a personal story can be used as a tool for connecting with and persuading listeners, then look at some of the many mediums that can be used.

Move on to take a look at the differences between an incident, an event, an action, and static data, the importance of causality in order to connect events, the story arch, and typical ways to organize information to generate a plot. Antonio also explains the importance of conflict and narrative tension as a focal point and learning curve within the story.

Learn about the power of narrating with the five senses and knowing which emotions you want to evoke while writing. Next, discover all about "magic items," one of those crucial details that help the protagonist overcome a challenge or conflict they face.

Of course, every story should have a moral or cultural lesson shared by the audience— learn why this is and how best to communicate it.

Familiarize yourself with the narrative structure of the five personal stories used by professionals: the "who I am", the "why I'm here," the "visionary," the "educational," and the "values in action." Storytelling is also a useful technique in tense situations, generated by skepticism and disbelief, where you need to choose the most appropriate type of story to come out on top.

Wrap up the course with a few tricks, some resources, and pieces of advice for improving your personal storytelling skills.

What is this course's project?

Persuasively narrate the five types of personal stories most frequently used by creative professionals.

Projects by course students

Who is this online course for?

Any creative professional who wants to communicate their ideas and projects to their clients or employees in order to sell their professional services.

Requirements and materials

You don't need any previous experience to take this course, just a passion for storytelling across a range of mediums.


36598 Students
1426 Reviews
99% Positive ratings

Antonio Nunez Lopez

A course by Antonio Nunez Lopez

Teacher Plus
Communication Consultant

Antonio Núñez López is a communication consultant, lecturer, and author specializing in storytelling, who's worked as a communication strategist in 13 countries across four continents.

He is an expert in personal and corporate storytelling and currently works for the advertising and public relations multinational WPP, New York.

Antonio has advised political parties and candidates, celebrities, media outlets, brands, and companies like McDonald’s, HP, Novartis, Danone, and The World Bank. He has given classes at ESADE Business School, written articles for EL PAÍS and the Harvard-Deusto Business Review, as well as collaborated on a number of radio and television programs across Latin America.

As a professor of storytelling and lecturer, he has given hundreds of courses and conferences around the globe.


  • U1


    • Presentation
    • Influences and Teachers
    • What Will We Do in the Course?
  • U2

    The Main Ingredients of Your Personal Stories

    • Stories as Communication Tools
    • The Multiple Supports of the Story
    • The Sequence of Events
    • The Conflict
    • Emotions and Sensations - P1
    • Emotions and Sensations - P2
    • The Magic Item
    • The Meaning
  • U3

    The Most Frequently Used Personal Stories in the Professional Field

    • Story Who Am I?
    • Story What Am I Here For?
    • Visionary Story
    • Educational Story
    • Story Values in Action
    • Story I Know What You Are Thinking
  • U4

    The Toolbox

    • Tips and Tricks for Your Storytelling
    • Storytelling and Self-Knowledge
  • FP

    Final project

    • Introduction to Personal Storytelling

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Introduction to Personal Storytelling. Marketing, Business, and Writing course by Antonio Nunez Lopez Best seller

Introduction to Personal Storytelling

A course by Antonio Nunez Lopez
Communication Consultant. New York, United States.
Joined March 2019
  • 99% positive reviews (1.4K)
  • 36598 students