Introduction to Personal Storytelling
Story Values in Action
A course by Antonio Nunez Lopez , Communication Consultant
Joined March 2019
Joined March 2019
About the video: Story Values in Action
Overview
“There are times when your clients or colleagues do not know, and may even question, your abilities and knowledge. This is the type of story to use to visualize for themselves how you have successfully overcome similar challenges for other clients. It is not about saying or promising, but demonstrating with words and deeds.”
In this video lesson Antonio Nunez Lopez addresses the topic: Story Values in Action , which is part of the Domestika online course: Introduction to Personal Storytelling. Learn to get your clients’ attention and captivate them through storytelling.
Partial transcription of the video
“Unit 3 The "Values in Action" Story In this lesson, we'll talk about another type of story that you are going to use in your professional life. They are the values in action stories. What are they for? So that when you are explaining or establishing that you have the professional capacity to do the work, instead of saying, "Well, I'm very responsible" or, "Well, I'm very careful with money," instead of saying that you are X or Y, it's about finding stories, ideally based on reality, that demonstrate how you are X or Y, with a real concrete story related to your professional life. Let's ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Personal Storytelling
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Storytelling
Antonio Nunez Lopez
A course by Antonio Nunez Lopez
Antonio Núñez López is a communication consultant, lecturer, and author specializing in storytelling, who's worked as a communication strategist in 13 countries across four continents.
He is an expert in personal and corporate storytelling and currently works for the advertising and public relations multinational WPP, New York.
Antonio has advised political parties and candidates, celebrities, media outlets, brands, and companies like McDonald’s, HP, Novartis, Danone, and The World Bank. He has given classes at ESADE Business School, written articles for EL PAÍS and the Harvard-Deusto Business Review, as well as collaborated on a number of radio and television programs across Latin America.
As a professor of storytelling and lecturer, he has given hundreds of courses and conferences around the globe.
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