Introduction to Personal Storytelling
Educational Story
A course by Antonio Nunez Lopez , Communication Consultant
Joined March 2019
Joined March 2019
About the video: Educational Story
Overview
“This is the type of story to use if your client is totally unaware or not an expert in your profession or work process. Then you will need to explain the different strategy options, techniques, resources and costs that may involve the realization of your project. It's about educating without overwhelming. ”
In this video lesson Antonio Nunez Lopez addresses the topic: Educational Story , which is part of the Domestika online course: Introduction to Personal Storytelling. Learn to get your clients’ attention and captivate them through storytelling.
Partial transcription of the video
“Unit 3 The Educational Story In this new lesson we'll talk about a new kind of story. It is the educational story. You'll have to use this story to sell your project and help your clients trust you throughout the process, not just at the beginning. Any project and any contract in the creative world is always a kind of leap of faith. "I believe that the creative will carry out the project," but it is an intuition, and it's only when the first project, the first educational story, appears and when that professional tells you how they are going to do it that you start to confirm your intuition...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Personal Storytelling
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Storytelling
Antonio Nunez Lopez
A course by Antonio Nunez Lopez
Antonio Núñez López is a communication consultant, lecturer, and author specializing in storytelling, who's worked as a communication strategist in 13 countries across four continents.
He is an expert in personal and corporate storytelling and currently works for the advertising and public relations multinational WPP, New York.
Antonio has advised political parties and candidates, celebrities, media outlets, brands, and companies like McDonald’s, HP, Novartis, Danone, and The World Bank. He has given classes at ESADE Business School, written articles for EL PAÍS and the Harvard-Deusto Business Review, as well as collaborated on a number of radio and television programs across Latin America.
As a professor of storytelling and lecturer, he has given hundreds of courses and conferences around the globe.
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