Introduction to Personal Storytelling
The Conflict
A course by Antonio Nunez Lopez , Communication Consultant
Joined March 2019
Joined March 2019
About the video: The Conflict
Overview
“We will study the conflict or narrative tension as a center of attention and learning of all stories and the three types of conflict sources: conflict with the environment, external conflict and internal conflict. ”
In this video lesson Antonio Nunez Lopez addresses the topic: The Conflict, which is part of the Domestika online course: Introduction to Personal Storytelling. Learn to get your clients’ attention and captivate them through storytelling.
Partial transcription of the video
“Unit 2 The Conflict Let's now look at what is possibly the key ingredient of any story: the conflict. Without conflict, there is no story. Conflict is a difficult word that many communicators and professionals have qualms about, but let's see why it is essential for your story to have dramatic tension and for it to enthral so that it can communicate the message you intend to convey. Let's remember the definition of a story. A story is a communication tool structured in a sequence of events, which we’ve mentioned, that appeal to our senses and emotions. In addition, by presenting one or more...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Personal Storytelling
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Storytelling
Antonio Nunez Lopez
A course by Antonio Nunez Lopez
Antonio Núñez López is a communication consultant, lecturer, and author specializing in storytelling, who's worked as a communication strategist in 13 countries across four continents.
He is an expert in personal and corporate storytelling and currently works for the advertising and public relations multinational WPP, New York.
Antonio has advised political parties and candidates, celebrities, media outlets, brands, and companies like McDonald’s, HP, Novartis, Danone, and The World Bank. He has given classes at ESADE Business School, written articles for EL PAÍS and the Harvard-Deusto Business Review, as well as collaborated on a number of radio and television programs across Latin America.
As a professor of storytelling and lecturer, he has given hundreds of courses and conferences around the globe.
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