Introduction to Personal Storytelling
The Multiple Supports of the Story
A course by Antonio Nunez Lopez , Communication Consultant
Joined March 2019
Joined March 2019
About the video: The Multiple Supports of the Story
Overview
“Here I tell you that the stories live and can be communicated using all kinds of media. They can be manifested in a presentation of Powerpoint, a CV, the oral culture of a company, the book of a creative, a logo, the personal attire of an executive or in the architectural design of a building. Also in photographs, paintings, the design of a chair or a car, and even in the staging of a company event.”
In this video lesson Antonio Nunez Lopez addresses the topic: The Multiple Supports of the Story, which is part of the Domestika online course: Introduction to Personal Storytelling. Learn to get your clients’ attention and captivate them through storytelling.
Partial transcription of the video
“Unit 2 The Multiple Media of the Story When people think of storytelling, they almost always think of oral stories, nonverbal communication, how I have to move my hands, how I look at the camera or the audience. It's not always that way. You will be able to tell your own stories using the technique, the discipline, the tool you feel most comfortable with. Let's see how you can use storytelling techniques, with the technique that you feel most comfortable with. The first, and perhaps the most common, company presentations, political presentations. You're on a podium, Steve Jobs, and how with...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Personal Storytelling
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Storytelling
Antonio Nunez Lopez
A course by Antonio Nunez Lopez
Antonio Núñez López is a communication consultant, lecturer, and author specializing in storytelling, who's worked as a communication strategist in 13 countries across four continents.
He is an expert in personal and corporate storytelling and currently works for the advertising and public relations multinational WPP, New York.
Antonio has advised political parties and candidates, celebrities, media outlets, brands, and companies like McDonald’s, HP, Novartis, Danone, and The World Bank. He has given classes at ESADE Business School, written articles for EL PAÍS and the Harvard-Deusto Business Review, as well as collaborated on a number of radio and television programs across Latin America.
As a professor of storytelling and lecturer, he has given hundreds of courses and conferences around the globe.
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