Introduction to Personal Storytelling
The Meaning
A course by Antonio Nunez Lopez , Communication Consultant
Joined March 2019
Joined March 2019
About the video: The Meaning
Overview
“I will explain why the story must contain a moral, a cultural lesson shared by your audience, a truth whose validity is being debated or is in question by the dominant culture. Why it is important not to communicate the moral explicitly, but to let the audience draw their own conclusions and lessons. ”
In this video lesson Antonio Nunez Lopez addresses the topic: The Meaning, which is part of the Domestika online course: Introduction to Personal Storytelling. Learn to get your clients’ attention and captivate them through storytelling.
Partial transcription of the video
“Unit 2 The Meaning To talk about the meaning of your story, let's review what is the definition of story. "A story is a communication tool structured as a sequence of events that appeal to our senses and emotions. By presenting one or several personal conflicts, they reveal a truth that brings meaning to our lives." We're going to talk about what is that truth that brings meaning to our lives. It is important that you think that none of the stories you tell is an innocent story. You will be working on a truth that you want to communicate to your listener, your audience, and it is a cultural...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Personal Storytelling
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Storytelling
Antonio Nunez Lopez
A course by Antonio Nunez Lopez
Antonio Núñez López is a communication consultant, lecturer, and author specializing in storytelling, who's worked as a communication strategist in 13 countries across four continents.
He is an expert in personal and corporate storytelling and currently works for the advertising and public relations multinational WPP, New York.
Antonio has advised political parties and candidates, celebrities, media outlets, brands, and companies like McDonald’s, HP, Novartis, Danone, and The World Bank. He has given classes at ESADE Business School, written articles for EL PAÍS and the Harvard-Deusto Business Review, as well as collaborated on a number of radio and television programs across Latin America.
As a professor of storytelling and lecturer, he has given hundreds of courses and conferences around the globe.
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