Introduction to Personal Storytelling
Emotions and Sensations - P1
A course by Antonio Nunez Lopez , Communication Consultant
Joined March 2019
Joined March 2019
About the video: Emotions and Sensations - P1
Overview
“I explain how to narrate using the five senses and how to choose the key emotions we want to provoke with each story.”
In this video lesson Antonio Nunez Lopez addresses the topic: Emotions and Sensations - P1, which is part of the Domestika online course: Introduction to Personal Storytelling. Learn to get your clients’ attention and captivate them through storytelling.
Partial transcription of the video
“Unit 2 Emotions and Sensations PT. 1 In this lesson we'll look at something almost as important as conflict. They are the sensations that you will use in your story and the key emotions that you are going to want to arouse in the audience, in the public. Let's review the definition of story: a story is a communication tool structured as a sequence of events that appeal to our senses and emotions. Note that, according to the definition, everything seems geared toward our emotions and senses, that's the important thing. They don't really target the head, but those emotions, the heart, and the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Personal Storytelling
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Storytelling
Antonio Nunez Lopez
A course by Antonio Nunez Lopez
Antonio Núñez López is a communication consultant, lecturer, and author specializing in storytelling, who's worked as a communication strategist in 13 countries across four continents.
He is an expert in personal and corporate storytelling and currently works for the advertising and public relations multinational WPP, New York.
Antonio has advised political parties and candidates, celebrities, media outlets, brands, and companies like McDonald’s, HP, Novartis, Danone, and The World Bank. He has given classes at ESADE Business School, written articles for EL PAÍS and the Harvard-Deusto Business Review, as well as collaborated on a number of radio and television programs across Latin America.
As a professor of storytelling and lecturer, he has given hundreds of courses and conferences around the globe.
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